How to Add Google Reviews
to Webflow in 2025

Display your Google reviews on your Webflow website with beautiful widgets that automatically match your site's design. This complete guide shows you exactly how to add Google reviews to Webflow in under 5 minutes—no coding experience required.

Whether you're building a portfolio site, local business website, or e-commerce store on Webflow, showing your Google reviews builds instant credibility. 88% of consumers trust online reviews as much as personal recommendations, making review widgets one of the most effective trust-building tools for Webflow websites.

Why Add Google Reviews to Your Webflow Site?

Before we dive into the installation steps, here's why displaying Google reviews on Webflow is essential for your business:

• Build instant trust — New visitors see real customer experiences immediately
• Increase conversions by up to 270% — Reviews reduce purchase hesitation
• Boost SEO rankings — Fresh review content signals authority to search engines
• Save time — No manual updating—reviews sync automatically from Google
• Look professional — Modern widgets that match your Webflow design system

Prerequisites: What You Need

Before adding Google reviews to your Webflow website, make sure you have:

• A Google Business Profile with reviews (claimed and verified)
• Access to your Webflow Designer
• At least 3-5 Google reviews for best visual impact
• A Webflow plan with custom code access (Core, Growth, Agency, or Freelancer Workspace plan, or an active Site plan)

Note: Webflow's custom code capabilities are plan-gated. For both Embed element code and Site Settings custom code, you need a Core, Growth, Agency, or Freelancer Workspace plan, or an active Site plan.

How to Add Google Reviews to Webflow (Step-by-Step Guide)

This is the easiest way to add Google reviews to your Webflow site. Perfect for displaying reviews on specific pages like your homepage, about page, services page, or contact page.

Method 1: Using Embed Element (Page-Specific Placement)

Step 1: Design Your Review Widget

First, create your customized Google review widget:

1. Visit RevuKit.com
2. Browse the widget gallery and choose a style that complements your Webflow design (badge, card, carousel, or grid)
3. Use the theme selector to match your Webflow site's color palette
4. Adjust border radius and shadow options from the dropdowns to match your design system
5. Preview how it will look on your Webflow site in real-time

Step 2: Connect Your Google Business Profile

Link your business to display your actual Google reviews:

1. In the Google Places search box, type your business name and location
2. Select your business from the dropdown suggestions (make sure it's the correct location)
3. RevuKit automatically loads your real reviews and star rating from Google
4. Verify your reviews display correctly in the live preview panel

Step 3: Copy Your Embed Code

Get your personalized widget code optimized for Webflow:

1. Click "Get Widget Code"
2. Select Webflow as your platform (optional but recommended for optimized code)
3. Copy the complete code snippet (includes both the <div> wrapper and <script> tag)
4. Your code includes your business ID and all style customizations baked in

Your code will look something like this:

<div id="webflow-revukit-widget">
  <script
    src="https://cdn.revukit.com/widgets/google-stars-top.umd.js"
    data-business-id="your-business-id"
    data-place-id="ChIJx4lnRTgZDTkRJjDnN6pXp0U"
    data-primary-color="#FBBC04"
    data-secondary-color="#1f2937"
    data-tertiary-color="#6b7280"
    data-border-radius="8px"
    data-shadow="0 1px 2px 0 rgb(0 0 0 / 0.05)"
    data-target="webflow-revukit-widget"
    async>
  </script>
</div>

Step 4: Add Embed Element in Webflow Designer

Now add the widget to your Webflow page:

1. Open your Webflow site in the Designer
2. Navigate to the page where you want to display reviews (e.g., homepage, about page, services page)
3. Click the Add Elements button (+) in the left toolbar
4. Scroll down and select Embed from the Components section
5. Drag the Embed element onto your canvas where you want the reviews to appear
6. Click on the Embed element to open the settings panel
7. Paste your RevuKit embed code into the code field
8. Click "Save & Close"
9. Adjust the Embed element's width and positioning to fit your design

Pro Tip: Webflow's Embed element has a character limit of 50,000 characters. RevuKit's code is well under this limit, but if you're adding very complex custom code, keep this in mind.

Step 5: Preview and Publish

Test your Google reviews widget before going live:

1. Click "Preview" at the top of the Webflow Designer
2. Verify your Google reviews display correctly with proper styling and your brand colors
3. Test the mobile view to ensure responsive design (Webflow automatically handles this)
4. Check that reviews load smoothly without affecting page speed
5. When satisfied, click "Publish" to make your reviews live

Important: Custom code in Embed elements won't appear in the Designer's Edit mode—you need to use Preview mode or view the published site to see the widget.

Can You Add Google Reviews to Webflow for Free?

Not on the free Starter setup by default. Google review widgets rely on custom code, and Webflow gates custom code features behind paid plans.

In practice, you need either a Core, Growth, Agency, or Freelancer Workspace plan, or an active paid Site plan to embed Google review widgets.

Method 2: Using Custom Code in Site Settings (Site-Wide Placement)

Use this method if you want to display Google reviews on every page of your Webflow site automatically, or if you want to add the code to your site's header or footer area.

Requirements:

• Core, Growth, Agency, or Freelancer Workspace plan
• OR an active Site plan (Basic, CMS, Business, or Enterprise)
• Access to Project Settings

Steps to Add Custom Code Site-Wide:

1. Complete Steps 1-3 from Method 1 above (design widget, connect business, copy code)
2. In your Webflow Dashboard, locate your project and click the Settings gear icon
3. Navigate to the Custom Code tab in the left sidebar
4. Choose where to inject your code:
   • Head Code — loads early in the page (use if widget needs to appear quickly)
   • Footer Code — loads at the end (recommended for better page speed)
5. Paste your RevuKit embed code into the appropriate field
6. Click "Save Changes"
7. Publish your site to see the changes live

Note: Custom Code from Site Settings injects code on every page. If you want the widget to appear in a specific visual location (like your header or footer section), you still need to add a div element with the matching id to your page layout where you want it to render.

Best Locations to Display Reviews on Webflow Sites

Where you place your Google reviews widget significantly impacts conversion rates. Here are the most effective locations for Webflow sites:

• Homepage hero section — Build immediate trust above the fold (place widget in a container beneath your main headline)
• About page — Reinforce credibility alongside your story and team photos
• Services/pricing pages — Reduce hesitation at decision points
• Contact page — Encourage visitors to reach out after seeing social proof
• Footer section — Consistent trust signals on every page (use a badge or compact widget)
• Portfolio/case study pages — Pair project examples with customer testimonials

Customization Tips for Webflow Sites

Make your Google reviews widget blend seamlessly with your Webflow design:

Color Matching:

• Use RevuKit's theme selector to match your Webflow site's color variables
• Extract exact color codes from your Webflow Style Panel (select any element → Background color → copy hex)
• Apply your brand's primary color as the accent color for stars and highlights
• Match text colors to your body text and heading colors for cohesive design

Border and Shadow:

• Match border radius to your Webflow buttons and cards (check your Button element's border radius)
• Use subtle shadows for modern Webflow templates (typically 0px 2px 8px rgba(0,0,0,0.1))
• Choose no shadow for minimalist flat designs
• Test different shadow depths to match your design system

Layout Integration:

• For full-width sections: Use grid or carousel widget styles and place in a container with max-width
• For sidebar placements: Use badge or vertical card styles
• For grid layouts: Wrap the Embed element in a div block and use Webflow's grid or flexbox
• Add consistent padding around the widget to match your section spacing

Responsive Design:

• RevuKit widgets are automatically responsive, but you can control the container width per breakpoint
• On mobile, consider switching to a vertical stack or badge layout for better readability
• Test on Webflow's tablet and mobile breakpoints to ensure proper display
• Hide certain widgets on mobile if needed using Webflow's display settings

Troubleshooting Common Issues

If your Google reviews aren't displaying correctly on Webflow, try these solutions:

Widget Not Showing:

• Check Preview mode: Custom code won't display in Edit mode—click Preview to see the widget
• Verify you copied the complete code (both <div> wrapper and <script> tag)
• Check that your Google Business Profile is public and has reviews
• Ensure the Embed element has adequate height (Webflow might collapse it if too small)
• Clear browser cache and test in incognito mode
• Publish your site—changes won't appear on the live site until published

Styling Issues:

• RevuKit uses Shadow DOM to prevent style conflicts with Webflow's styles
• If spacing looks off, adjust padding on the container div wrapping the Embed element
• Check for overlapping Webflow elements with high z-index values blocking the widget
• Use RevuKit's style customization options to fine-tune colors and spacing

Mobile Display Problems:

• RevuKit widgets are automatically mobile-responsive
• Check Webflow's mobile breakpoint settings for the container element
• Test on actual mobile devices, not just Webflow's device preview
• Consider using a more compact widget style for mobile viewports
• Adjust container width to 100% on mobile breakpoints

Performance and Speed:

• RevuKit widgets load asynchronously and won't slow down your Webflow site
• The script uses the async attribute for non-blocking loading
• Typical load time is under 0.2 seconds with minimal impact on Core Web Vitals
• Widget uses browser caching for faster repeat visits
• Code is served from a global CDN for optimal performance worldwide

Webflow-Specific Tips and Best Practices

Here are expert tips for integrating Google reviews into Webflow projects:

Using Symbols and Components:

• Create a Symbol for your review widget to reuse it across multiple pages
• Wrap the Embed element in a div block, then convert to Symbol for easy updates
• This lets you update the widget code once and see changes everywhere

Collections and CMS:

• You can add review widgets to Collection templates for service pages or portfolio items
• Place the Embed element in your Collection template layout
• All collection pages will automatically display reviews

Interactions and Animations:

• You can apply Webflow interactions to the container element wrapping your widget
• Try a subtle fade-in or slide-up animation when the widget enters the viewport
• Avoid complex transforms that might affect widget rendering

Do Google Reviews Help Webflow SEO?

Yes, displaying Google reviews on your Webflow website can significantly boost your SEO performance in several ways:

• Fresh content signals — Automatically updating reviews tell search engines your Webflow site is active
• User-generated keywords — Reviews contain natural language customers use to find your business
• Increased time on site — Visitors read reviews, reducing bounce rate (important SEO signal)
• Social proof improves CTR — Higher click-through rates from search results signal quality to Google
• Local SEO boost — Google reviews strengthen local search ranking factors
• Rich snippets potential — Review schema markup can lead to star ratings in search results

Adding Google reviews to your Webflow site is one of the most effective SEO improvements you can make, especially for local businesses, consultants, and service providers competing in geographic search results.

Frequently Asked Questions

Best Practices for Maximum Impact

To get the most benefit from your Google reviews on Webflow:

• Keep collecting reviews — Fresh reviews signal active business and improve SEO
• Show a mix of ratings — Displaying only 5-star reviews can look suspicious; 4.2-4.8 stars appears more authentic
• Place reviews strategically — High-traffic pages like homepage and services benefit most
• Match your brand design — Use colors and styles consistent with your Webflow design system
• Test placement and styles — Try different locations and monitor conversion impact in Analytics
• Mobile-first thinking — Over 60% of Webflow traffic is mobile, so prioritize mobile display
• Use Webflow interactions — Add subtle animations to draw attention to your reviews
• Monitor performance — Track how reviews affect bounce rate and conversions using Webflow Analytics

Next Steps

You now know exactly how to add Google reviews to Webflow using two proven methods. Both methods require Webflow custom code access through a paid Workspace tier or an active Site plan.

Whether you want to add Google reviews to your Webflow homepage, display reviews on your services pages, or integrate them across your entire site, both methods give you complete flexibility. The best approach is to use widgets that automatically match your site's design—no manual CSS tweaking required.

Start by designing your widget to match your Webflow site's aesthetic, then follow the step-by-step instructions above. Your Google reviews will be live and building trust within minutes.