Free SEO Tool
Review Schema Generator & Eligibility Checker
Generate aggregate-rating JSON-LD for a specific product or software app, or check the self-serving review rule before marking up a local business.
Check your local business
Search your business to generate safe LocalBusiness markup—and see why its own Google reviews should not be added as review-star schema.
Review and AggregateRating.Business name
Search your Google Business Profile by name
Search for a business to check its schema
We'll create LocalBusiness JSON-LD without ineligible review stars
Can your own Google reviews produce star snippets?
Usually not on your own business website. Google’s review-snippet rules say a page controlled by the reviewed LocalBusiness or Organization is ineligible for review-star rich results.
The rule also applies when reviews arrive through a third-party Google review widget. Valid JSON syntax does not override rich-result eligibility.
What this tool generates
Product and Software modes create AggregateRating markup for a specific item. The item name, description, rating, review count, and reviews must be visible and consistent on the same page. Software markup also includes Google’s required offer price, using zero for a free app.
Local Business mode instead creates identity markup with the name, address, and Google Maps entity link. It deliberately leaves out review fields. Read the review schema guide for implementation rules.
How to add and test the JSON-LD
- Copy the generated JSON-LD into the page head or body.
- Make sure the page visibly identifies the same business.
- Publish the page before testing; preview HTML is not enough.
- Validate the URL with the Google Rich Results Test and Schema.org Validator.
You can still use a visible review widget to help visitors make a decision. Just do not confuse on-page social proof with eligibility for Google review stars.
Review schema questions
What is review schema markup?
Review schema markup is JSON-LD that describes a review or aggregate rating and the item being reviewed. Google supports review rich results only for eligible item types and applies additional rules to LocalBusiness and Organization pages.
Can I add my Google reviews to LocalBusiness schema?
You can express many things in Schema.org, but Google does not make a business page eligible for review-star rich results when the business controls reviews about itself. The rule also applies to reviews embedded through a third-party widget.
Which item types can this review schema generator create?
The generator creates aggregate-rating markup for a specific Product or SoftwareApplication. It also creates identity-only LocalBusiness markup, without self-serving review fields. Google supports other review snippet item types, but this tool intentionally keeps the input narrow and clear.
Will schema markup improve my SEO?
Schema can help search engines understand a page, but it does not directly improve rankings or guarantee a rich result. Eligibility depends on the reviewed item, the visible page content, and Google’s current structured-data rules.
Do I need schema markup if I already have a review widget?
A review widget helps visitors evaluate your business, but it does not make self-serving LocalBusiness review markup eligible for stars. Use the widget for visible social proof and add only structured data that accurately describes eligible page content.