What is review schema markup?

Review schema markup is structured data code (JSON-LD) that tells search engines about your business reviews, ratings, and customer feedback. It helps Google display star ratings and review counts directly in search results as rich snippets.

How do I add schema markup to my website?

Copy the generated JSON-LD schema code and paste it into the section of your HTML. For platforms like Shopify, Webflow, or WordPress, use the custom code injection area or add it to your theme files.

Will schema markup improve my SEO?

Yes. Schema markup helps Google understand your content better and can result in rich snippets with star ratings in search results. This increases click-through rates by 20-30% and builds trust before users even visit your site.

Do I need schema markup if I already have review widgets?

Schema markup and review widgets serve different purposes. Schema markup helps search engines (SEO and rich snippets), while widgets show reviews to visitors on your site (conversions). Use both for maximum impact.

Free SEO Tool

Review Schema Generator

Generate SEO-optimized schema.org markup for your Google reviews. Get rich snippets in search results with LocalBusiness, AggregateRating, and Review structured data.

Generate review schema

Search your business below and we'll generate SEO-optimized schema markup using your real Google reviews.

Business name

Search your Google Business profile by name

Display these reviews on your site. View widgets

Search for a business to generate schema

We'll create valid JSON-LD markup for your reviews

Why add review schema markup to your website?

Review schema markup (also called structured data or JSON-LD) helps search engines understand your reviews and display them as rich snippets — the star ratings you see directly in Google search results. This visual proof increases click-through rates by 20-30% and builds trust before visitors even reach your site. LocalBusiness schema with AggregateRating is the most common format for displaying review stars in search.

This free review schema generator creates valid schema.org structured data using your actual Google reviews. Just search for your business, and we'll generate the JSON-LD markup you can copy directly into your website's HTML. The tool automatically includes your business name, address, aggregate rating, review count, and up to 5 individual review objects.

How to add schema markup to your website

Once you've generated your schema markup, copy the JSON-LD code and paste it into the <head> section of your website. It works on any platform — Shopify, Webflow, WordPress, Squarespace, or custom HTML sites. You can validate your schema using Google's Rich Results Test to ensure it's properly formatted.

For the best results, combine schema markup with visible review widgets. Schema tells search engines about your reviews (SEO benefit), while widgets show them to your visitors on-page (conversion benefit) — together they maximize trust and conversions. Learn more about embedding Google reviews on your website.